Well, as intended, I am going to try to make up for my total lack of bloginess from last month by offering additional posts this month. Lucky you, reader! :-) Since my parents arrived last Monday, we've been engaging in a favorite French pasttime, and the subject of today's post: window licking!!
So, now that I have your attention, allow me to soliloquize (which shouldn't be too difficult since I'm sitting here very full, with my feet up, listening to Norah Jones, after a sight-seeing and window-licking day spent with mom)!
Window-licking has always been enjoyable, but it's even more fun when you have someone to share in the experience with. And of course I think being in Paris helps, too! I think that's why mom and I have been doing so much of it lately: it sort of just happens naturally here. You're walking around, see some delicious window, and you just want to lick it! And it's not always because there's chocolate on display either; we've been licking lots of shoes lately, too!
This is the window of Christian Leboutin...I think the shoes sort of speak for themselves. Note his famous trademark red-soled design.
Ballet-inspired foot wear is very of-the-moment in Paris right now. Loved this colorful display, and that it was just outside the Opera where "Giselle" is playing this week!
Probably every girl who has ever danced on toe has worn dance shoes made by this manufacturer, Bloch. They've chosen the perfect time to introduce their brand-new line of dance-inspired footwear.
Definitely my favorite in the Bloch window display!! These were the tiniest baby slippers!! Eeeep!
To "leche-vitrines" is a great way to experience Paris fashion and spend nothing at all. Of course, you've probably understood by this point that what I'm actually speaking of is window-shopping. Personally, I find it interesting that the term in French evokes a very sensual experience. If you think about it though, window-licking makes a lot of sense: what you see displayed gives you a taste of what is within. Paris, being such a sensual city, understands this concept very well, and I don't think that outrageous, colorful, snazzy displays are anything new. On the contrary, this almost competitive sport has a long history, and applies to ad-campaigns the same way it applies to the wares in the windows...
Here is a typical ad for the famed Galeries Lafayette of Paris. This almost un-believable department store has taken precedence over others in Paris largely due to their outrageous ad campaigns. Again, note the ballet theme.
What can you make people think? Want? Crave? with the way you display your product...that gives you the power!
I'm thinkin' "Yes!!" This cute display in a Harrod's shop window just outside the fabulously chic Paris Opera House advertises for the "Premier Flirt" line of bags. "The first flirt is forever." And I loved the old vintage post-cards up the right hand corner.
This time I'm thinking BIG "no," (*insert annoying buzzer clip with giant red "X" through the middle from "Family Feud"*) Not only do I not want to go in this store, but the window tastes terrible!
I can't tell you how much we've been "oohing and aahing" our way around Paris during the past few days! But how can you help it? That's what window-licking is designed for, and I think specifically for the "capture" women. These ideas aren't uniquely mine, of course. One of the best books I've ever read, French author Emile Zola's The Ladies' Paradise, deals exactly with this subject. It is a fabulous book and I highly recommend it! Thanks to Trenna for turning me on to the book, I've read it twice since she brought it to me in July! Aside from the incredible characters that the story reveals, the depiction of the rise of the department store at the height of the 19th century inspires vivid images and emotions for the reader. Speaking of which, one last little thing:
We had a lovely time window-licking our way through a few "Galeries" today like this one. They testify to the glories of French shopping in pure 19th-century style. Before the birth of the department store in France, this was how one accessed many different products in one place--in a covered byway with collections of stores. Of the 120 or so galleries that existed in Paris in the 19th century, only about 30 now remain. This is the "Galerie Vivienne," one of the most chic and best-preserved, and still a fabulous place to see and be seen.
Last but not least, this one's for you, Teresa (mom says "hi" and she loves you, by the way!):
